On Tuesday May 15, the Real Estate Brand Institute (REB Institute), in collaboration with the Zentraler Immobilien Ausschuss e.V. (German Property Federation - ZIA), held its Real Estate Brand Awards in which it honored the strongest brands in the European real estate industry. As in previous years, Drees & Sommer was awarded first place in the Project Management category and second place in the Real Estate Consultant category,
thereby defending its industry top dog position for the sixth year in a row. Responding to a question from REB Institute CEO Harald Steiner as to how it was possible constantly to occupy pole position, given the ever-increasing range of providers on the market, Sandra Brand, Corporate Communications and Marketing Manager at Drees & Sommer SE, said: ‘It is a great challenge to integrate growth, innovation and new investments in such a way that they are perceived as being of equal value under our strong brand. We achieve this by maintaining our strong market leadership position.’ With their comprehensive range of services and innovative strength, Drees & Sommer also achieved an impressive second place in the Real Estate Consultant category for the fourth year in a row.
The REB Institute uses these awards to honor brands whose professional market leadership successfully distinguishes them from their competitors. As part of the largest empirical brand value study of the real estate industry, this involved examining, for the first time, over 1,400 corporate brands in 30 studies, and surveying over 94,000 industry experts in 47 European markets.
Further information on the Real Estate Brand Awards can be found on the website of the REB Institute.